Imagine Having an Invisible Shield Between You and The Dessert Aisle

Are you sick of:


*Being controlled by your cravings?

*Your 11pm fridge raids?

*The mood and energy rollercoaster that sugar takes you on?

*Your inability to control yourself around desserts?

*The guilt and shame around your lack of self-control?

*Worries about your weight and health that you push to the back of your mind when you see the junk, but just keep coming back?

If any of this is you, then I have some good news. 

Not only is it possible for you to learn to walk past the dessert aisle without even wanting to look at the junk...


...but even better: your brain is wired to do this automatically so that it becomes effortless. 


So...why does it feel near-impossible right now?


Because you have trained your body to become dependent on sugar, and your brain to respond to cravings by giving in to them.


Liberating yourself from sugar is about retraining your brain.


You probably know this, but what you don't know is that willpower is useless for this process. Good intentions are equally inadequate.


I know what I am talking about.

For 30 years I was a sugar addict. The price I paid for those 10 minute-long chocolate highs was weight gain, mood swings, brain fog, irritability, PMT to rival Attila The Hun, a mouthful of fillings and a deep sense of shame and inadequacy. Even mild stress would send me straight to the nearest supermarket, into the arms of a family sized dessert I would devour in a matter of minutes.


The price was my quality of life.


A price I wasn't prepared to pay, but like a gambler in debt to a loan shark, I had no idea how to stop paying.


Diets, detoxes, willpower. All failed. Supplements. Failed. Self-help books. The law of attraction. Hypnotherapy. Fail, fail, fail.


So what changed for me? In short, things got so bad that I just HAD to make a change. By trial and error, I found crafty and creative ways to overcome the resistance inside me.


Within 8 weeks I knew I had won.


How so?


Because I turned my sugar addiction on its head and used giving up as a tool to reclaim my life, and now I help others liberate themselves from their eating hell.


Now It's Your Turn

Freedom from Sugar ~

A fully interactive kickstarter to permanent liberation without feeling deprived or bad about yourself

This is your springboard to mental, emotional, hormonal and of course physical liberation

What Is In The Programme?

Freeing yourself from sugar requires 4 strategies:

CRAVINGS BUSTERS – These are practical strategies you can use to walk away from any addictive food – however compulsive you feel. Feeling skeptical? I challenge you to ask yourself the $64,000 question which is in the free No More Cravings Toolkit. In it, I also describe my own personal story of the feet with a mind of their own - the day they turned and walked away from the dessert aisle, seemingly of their own accord.


REPLACEMENTS – Your sugar addiction is hijacking a deeply ingrained, hardwired nutritional need that we have all inherited from our cavedwelling ancestors. Using processed sugar to satisfy that need is akin to giving a gambling addict a free night at the casino to help him pay his debts. The pricetag is just too much: not only obesity and diabetes but mood swings, fatigue, brain fog,and for many women raging, unnecessary PMT.

The solution is to satisfy that need with replacements (clue: none of these relies on ‘have a piece of fruit’) that satisfy that nutritional need but not only have no pricetag, but they actually level out mood swings, increase focus, reduce fatigue and can drastically reduce PMT. This is the equivalent of giving the gambler a budget and coach who checks in on him every day to keep him on track.


INNER SHIFTS – Underlying both the use of replacements and the cravings busters are powerful reframes. A reframe is a new way to look at any problem in your life, and turn it into a tool for change. We are very good at reframing our past: it is easy to see – in hindsight - the value of that crappy first job, or selfish boyfriend or cheating girlfriend 10 years later – and the various blessings in disguise they offered. What we all need to do a lot more of is reframing the present, to pivot from passive victim of the evil sugar to imperfect adventurer of our own lives. This is challenging and liberating work that goes beyond your food issues and frees you to reclaim your whole life.


GROUP SUPPORT - Sugar is the most socially acceptable drug on the planet, and giving it up can be a lonely experience. This programme includes a group element that is key to long-term sustainability. You will meet your fellow participants (max number: 10) either in person for a face-to-face seminar (venue TBC) or in an online video seminar of 3 hours.

How It Works

This is much more than a guided two-week elimination period.


Freedom From Sugar uses mostly video but with some audio and written content, as well as group support.


It is a fully interactive, inspiring, challenging, thought-provoking and above all liberating experience that will (if you let it) kickstart your freedom from sugar - forever! 




Failing to plan is preparing to fail, as they say - and they are right. 


Bruce Springsteen, when asked if he got stage nerves before his gigs, said that he consciously turned his nerves into excitement. In this first phase, you do the same and psyche yourself up in a positive way for the two weeks.


You'll discover The Pauly Principle, define what you are eliminating (every previous participant has chosen a sugary food or foods, rather than all sugar), learn about The Choice you didn't know you have, plan ahead to weaken any triggers and have the chance to prepare sugar replacements. 

You will also be invited to the small private Facebook group for course participants.


In this 3 hour session you will meet the other course participants and I will go over some key points to really build your confidence for this transformative fortnight. I will introduce you to, and get you to try out the Cravings Busters, and help you to reframe your own ability to change through how you see your life, and talk about the importance of tribe in effecting important change. You will sample some of my favourite replacements and look at fake health food products. You will learn why there is no failure, only feedback. This is also an important opportunity to share your story about not only sugar but food in general.

The 14 Days

With the prep phase and seminar completed, you now have an incredibly strong foundation in place to kickstart your liberation from sugar.


You will have access to 8 Cravings Busters videos. You will use these to divert yourself whenever you get a sugar craving.


Everyday you will be emailed an Inner Shift - reframes that will take you from passive victim of The Evil Sugar to imperfect but powerful adventurer of your own life.


The replacements, which you will have organised and stocked up on, will create an unstoppable nutritional brake on your desire for sugar.


And finally the private Facebook group will provide a vital place to share your challenges and support each other. I will be posting and answering questions every day during the fortnight.