14 Days to Freedom from Sugar 

Your Springboard to Dismantling Your Sugar Addiction

Here is the introduction to the course. If you have any questions, email me: info @ theshiftinside.com

14 Days To Freedom From Sugar is your kickstart to mental, emotional, hormonal and of course physical liberation, depending on how sugar affects you. It may be unbalancing your system in ways you are not even aware of.

When I was an addict, I just assumed I was a naturally anxious, unfocused person - until I realised that my system was inflamed and my hormones completely out of whack - and all because of those little white granules.


Correction: All because of the choices I was making around those little white granules.

What Is In The Programme?

Freeing yourself from sugar requires 3 strategies:

CRAVINGS BUSTERS – These are practical strategies you can use to walk away from any addictive food – however compulsive you feel. Tried and tested, not all will work for you - but one or two will.


REPLACEMENTS – Your sugar addiction is hijacking a deeply ingrained, hardwired nutritional need that we have all inherited from our cavedwelling ancestors. Using processed sugar to satisfy that need is akin to giving a gambling addict a free night at the casino to help him pay his debts. The pricetag is just too much: not only obesity and diabetes but mood swings, fatigue, brain fog,and for many women raging, unnecessary PMT.

 The solution is to satisfy that need with replacements (clue: none of these relies on ‘have a piece of fruit’) that satisfy that nutritional need but not only have no pricetag, but they actually level out mood swings, increase focus, reduce fatigue and can drastically reduce PMT. This is the equivalent of giving the gambler a budget and coach who checks in on him every day to keep him on track.


MOTIVATIONAL MINDSHIFTS – Underlying both the use of replacements and the cravings busters are motivational mindshifts. These are new ways to look at any problem in your life, and turn it into a tool for change. We are very good at reframing our past: it is easy to see – in hindsight - the value of that crappy first job, or selfish boyfriend or cheating girlfriend 10 years later – and the various blessings in disguise they offered. What we all need to do a lot more of is reframing the present, to pivot from passive victim of the evil sugar to imperfect adventurer of our own lives. This is challenging and liberating work that goes beyond your food issues and frees you to reclaim your whole life.


How It Works

This course has two parts: preparation and the 14 days itself.


From this page you can access everything for the preparation stage.


At the end of that is the link to The Cravings Busters videos. You will also be able to sign up to get The Motivational Mindshift videos which will arrive daily to your inbox.


Important: Be Aware Of This Before You Start

(Apologies for the ropey quality of this video. Upgrade in the pipeline!)

You will not lose all your desire for sugar by the end of the two weeks. Does this mean the title '14 Days to Freedom From Sugar' is a lie then? Absolutely not. You can be free of sugar and still crave it. The difference between freedom and enslavement is how in control you feel.


The three tools I offer you will allow you to reclaim that control. It doesn't mean it is necessarily easy all the time. Easy solutions only exist in the ad copy of fad detox and diet brochures.


I want to equip you will the practical strategies and mental resilience to free yourself of your addiction permanently. If you put in the effort, you absolutely will reach the point where you know you can divert your cravings. Then the point where you surprise yourself one by rejecting sugar and not missing it - if only for five minutes. Then by reaching The Effortless Tipping Point - where you have retrained your brain to do something else when you get a craving to the extent that you automatically walk away from the deli aisle, and your cravings become much more infrequent.



The Foundation of This Course

There is one single unifying concept that is the cornerstone of this entire course; The Pauly Principle. 

Click here to learn what this is



from previous course participants

No More Lows

I used to use sugar as a way to comfort and sabotage myself. I was sick of the eating in secret, the highs and lows, the sugar hangovers. Since doing this course, I have not gone back to biscuits or chocolate in two months. I loved the replacements. It is so good I use the concepts (which go beyond improving your eating) in my own business coaching and recommend Harriet to my clients. Julia Rebholz, London

Kzee: 100% Success

I was on a real roller coaster with sugar – insomnia and cravings were par for the course. I wanted to do something about it for health reasons and my low energy levels.

I had had enough! Through the programme, I have had 100% success giving up biscuits and chocolate since going through this process 2 months ago.  Ideas like The Double Dare have made social situations a place to actually feel empowered around food – the other day I was at someone’s house, stood near the cake and  didn’t have any! Kzee Herz, Shrewsbury, UK

Now I Can Walk Away 

Sugar used to dull my senses, sap my energy and muddle my thinking. I would go into a trance around sweets – it was like a Pavlovian response. During the course, I would feel my heart race seeing sweets, but I was able to walk away. The Cravings Busters were really useful. I have not only successfully stayed off them for 6 weeks now, but I feel ready to tackle the next thing. Really empowering. MB, Birmingham



I have stopped giving my power away 

I wanted to give up sugar because of my lack of energy and my weight - it just made me feel bad (and guilty and ashamed). I had an all or nothing approach. Chocolate was my comfort - to deal with any situation I found myself in. Temptation was often too great to resist. Since doing this programme, I have stopped giving my power away to sugar. I particularly loved the motivational videos. I do have the odd piece of chocolate, but I can leave most of a box whereas before I would have eaten the lot. I decided to make my easter egg a tiny cream egg instead of the usual big one I used to have – and ended up not even having that - amazing! I also have lots more energy now and my diet is much healthier. And because I'm eating healthier, so is my family. J.A., Northern Ireland