The Eddie Effect

In 2009, British comedian Eddie Izzard had a brilliant charity fundraising idea.

Correction: one person thought it was brilliant: Eddie Izzard.

Everyone else thought it was just plain crazy.

Here it is: run 43 marathons in 51 days.

I am definitely in the “What were they thinking?” camp, but just as every cliche contains a nugget of truth, Eddie’s insanathon around The British Isles contains a pearl of wisdom.

In the autobiography Believe Me, Izzard says

At the beginning of the challenge, I was a complete mess. I suspected this would happen, but I kept at it and eventually figured out that it takes about 10 marathons to train your body to run multiple marathons. After about the 10th marathon, your mind and body sync up, and they get you match-fit. The brain goes, okay, let's do this. We're doing this one marathon a day thing. It also switches on faster body healing abilities.

The way I have approached fasting and intermittent fasting is the polar opposite of Eddie’s extreme immersion into the world of long-distance running, but I really got the point about it taking ten marathons to get used to running multiple marathons.

Both Eddie and I reached a point where we crossed some barrier, where constantly just consistently turning up and doing the thing meant that one day it just felt easier. The day when for the first time, it wasn’t such a constant struggle. Where conscious competence starts to morph beautifully into unconscious competence.

I call this the Eddie Effect. Our deeply ingrained ability to reach the Get Used To point, or GUT point.

For me, it was the moment during a fast when I realised that although I was technically hungry, I had no appetite. I had no interest in doing anything about it.

Another GUT point was during a different fast, about ten minutes into the film Fantastic Beasts and Where To Find Them, when I realised that the hunger that had been really quite uncomfortable 15 minutes earlier had been replaced by  fascination with the stunning visuals and gorgeous costumes.

You have reached the GUT point for more things than you can remember. With driving. With using the new computer programme at work. With any sports you play. Crochet, ju jitsu and speaking Klingon. And further back, the skills you can’t even remember learning: speaking, walking, reading, writing, swimming, riding a bike.

You get the idea.

As a human being, you have been programmed to be able to do a number of things.

Reach the GUT point is one of them.

Fasting is another.

Once you can do a turn in the road whilst learning to drive, or took half the time you used to work that computer programme, you get a boost of confidence that powers you forward.

I can help you tap into your evolutionary programming and reach the GUT point - but without the extremism of Eddie’s Comic Relief challenge. Eddie has a long history of enjoying doing things that nobody has done before (like coming out as trans decades ago without pigeonholing herself into a drag queen box, and taking a show to the Edinburgh Fringe festival with no support, no clue how to do it and definitely no Google to ask – it hadn’t been invented back in the 80s).

I, on the other hand, was deeply compulsive and terrified of being hungry when I did my first intermittent fast. I had been coaching binge eaters and sugar addicts for years, but I was now myself pretty compulsive (Stuff your face: the COVID stress special) I had come out on my podcast as compulsive.

No such thrill of massive challenges for me. You will find no zero to 100 hour fasts here. I went one step at a time. But because I understood how to reach the GUT point and the factors that block this process, I reached it within weeks.

The reason people struggle with fasting and intermittent fasting is that they unwittingly block themselves from reaching the GUT point.

What most people think will motivate them to fast is actually making it harder.

The problem is that when it comes to not just fasting, but all dietary change, the period from complete beginner to the GUT point has been corrupted. It's been made much more difficult than it needs to be.

We've all been sold a story of transformation that is unrealistic.

A story of fasting and intermittent fasting requiring superhuman levels of self-discipline and Olympian willpower. This is absolutely wrong.

I can show you how to ditch the wrong type of motivation that is turning this important skill into an unnecessarily struggle. And I can to show you the right kind of motivation, the motivation that I've tapped into in order to turn this challenge into a fantastic adventure.

I have integrated fasting and intermittent fasting into my life, using no willpower and zero self-discipline. I've gone from absolutely terrified of being hungry before my first 16 hour intermittent fast to nowadays talking about doing an extended day fast in the way that other people talk about going down to the shops.

Find out about The Adventures In Fasting Programme



I finally did it! My first 24 hour fast. Harriet helped me reach the mindset and confidence to simply slide into this opportunity yesterday. I felt good and even drove for over 2 hours at night with good focus.

I’m very happy to have this experience under my belt and I’m looking forward to do my second one in in a couple of weeks.

M Verschuur

Harriet helped me experiment with my intermittent fasting eating window, without putting pressure on myself. I was surprised at how I didn't really feel hungry. It was great to just try this out and see how it felt.

Rachel Lansdale

Harriet is a brilliant motivational fasting coach. I have done intermittent fasting on and off for a few years, but I often used to feel I was missing out. I hated the feeling that I couldn’t eat whenever I wanted at the start of a fast; my inner-rebel would kick off. A few sessions with Harriet and that totally changed.

Within a few weeks, my fasting windows went from variable to a consistent 20-hours each day. Fasting feels easier and I’m much more relaxed about it. 

My trousers and clothes feel looser but the biggest win has been the focus it gives me during the working day. Harriet’s practical suggestions for managing hunger and prolonging a fast easily are like nuggets of gold. They work!

Julie Griffiths
Oh My Word Social

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