Putting an Invisible Shield Between You and The Dessert Aisle  

Freedom from Sugar - The 14 Day Kickstarter


With Harriet Morris

Listen to Jessica's experience with this programme:

Harriet's ideas have transformed my life. I knew I had to do something when I started getting migraines so bad I had to lie down in a darkened room - not great when you have a lively 4-year-old to look after. I suspected sugar was the cause of all this.

The Shift Inside gives you loads of practical ideas about how to stave off cravings. Harriet has been there - and keeps you motivated, even if you fall off the wagon. I had a slip up, but it was easy to get back on track.  You couldn't pay me to go back to my old life.

The results? No more migraines or even PMT, which I'm over the moon about. I've lost 20 lbs in total. I feel in control of my life, no mood swings and best of all a healthy relationship with food. No stealing the kids Easter eggs! I'm so thankful for my new balanced delicious diet.

Sian Price
Kilkenny, Ireland

If giving up sweet foods is a battle between your ever-decreasing willpower and those seemingly immoveable cravings, then it might because of the sugar rollercoaster.

 

You know the glorious high you get when you take the first few bites of your favourite dessert or that sugary snack you eat in secret? The relief that floods your system. It's the ultimate in comfort. It's pure bliss. It's a complete escape from all your troubles.

 

This is the high point of the sugar rollercoaster.

 

You know what happens next, don't you?

 

The rollercoaster plunges down.

 

And down.

 

You've been there too many times to count.

 

Within 10 minutes you get the sugar crash: low energy. Mood swings. Irritability. Brain fog. Just plain feeling bad.

 

And that is not to mention how guilty you feel for riding the rollercoaster in the first place. What about the long term effects? Weight gain. Health worries. The example you are setting your kids.

 

All this is a huge price to pay for that temporary ten minute life anaesthetic that the sugar high gave you. And the worst thing is you knew it would happen. Why do you keep doing this to yourself? Why does your willpower keep deserting you?

 

The answer is more interesting and liberating than you might realise.

 

 

Imagine A Life Without Sugar Owning You...

What Could You Do If You Were Sugar-Free?

*Rewriting your future health predictions from diabetes to low blood pressure

 

*Instead of depriving your sweet tooth, having enjoyable 'good enough' healthy sugar replacements that actually prevented your mid-afternoon cravings.

 

*Instead of enduring awkward social situations, knowing exactly how to manage parties and meals out - confidently, and without offending anyone.

 

*Instead of a constant battle with your weight, shedding it in a way that actually empowers you and gets easier.

 

*Instead of feeling like an out-of-control addict, being able to walk past the dessert aisle - or have occasional treats (and know which is the right path for you).

 

*Instead of using sugar as a comfort blanket, discovering tried-and-tested ways to feel better without food.

 

*Instead of riding the rollercoaster of sugar highs and energy crashes, balancing your hormones, energy and moods through mental rescue foods

 

*Channeling your guilt energy into your bigger goals: running a marathon, starting a business, making a difference to the world.

 

*Swap giving your power away for becoming the role model for your children around health.


I was on a real roller coaster with sugar – insomnia and cravings were par for the course. I wanted to do something about it for health reasons and my low energy levels. I had had enough!

Through the programme, I have had 100% success giving up biscuits and chocolate since going through this process 2 months ago. Ideas like The Double Dare have made social situations a place to actually feel empowered around food – the other day I was at someone’s house, stood near the cake and  didn’t have any!

Kzee Herz
Shrewsbury, UK

Yes, But Can I Really Have All This?

That's what I used to think. For 30 years I was a sugar addict. The price I paid for those 10 minute-long chocolate highs was:

- weight gain

- mood swings

- brain fog

- irritability

- PMS to rival Attila The Hun

- a mouthful of fillings

...and a deep sense of shame and inadequacy. Even mild stress would send me straight to the nearest supermarket, into the arms of a family sized dessert I would devour in a matter of minutes.

 

The price was my quality of life.

 

A price I wasn’t prepared to pay, but like a gambler in debt to a loan shark, I had no idea how to stop paying.

 

Diets, detoxes, willpower. All failed. Supplements. Failed. Self-help books. The law of attraction. Hypnotherapy. Fail, fail, fail.

 

So what changed for me? In short, things got so bad that I just HAD to make a change.

 

Within 8 weeks I knew I had won.

 

How so?

 

I remember the day. I was standing in the supermarket. I had spent the previous few weeks coming up with a range of crafty and creative ways to overcome the resistance inside me. Sometimes they were questions that took me out of my compulsion and self-loathing by turning on my curiosity. Sometimes they were mindtricks - ways to fool my inner sugar addict that if I just did this one thing, I could get my fix in five minutes.

 

And I felt like a different person. Energy levels through the roof. Mood swings levelled out, and PMT - well, it had completely disappeared. People commented on my improved skin. I felt lighter. But the most shocking revelation of all was the following thought that kept popping into my head: I actually like myself now.

 

But on that day, the pull of the dirty brown junk was just too strong. In that moment, the chocolate-coloured mist came down over my eyes and I just didn't care about any of that.

I stood there, mounting a mini-rebellion in my head.

 

I'm having some I vowed, throwing not just the towel, but my entire laundry basket in.

I was just reaching for the junk when an entirely unexpected thing happened.

 

My feet turned and walked away from the dessert aisle.

 

And because I am attached to my feet, I had no choice but to follow.

 

What was going on?

 

I had started to retrain my brain's reward centre, which is notable for two reasons: it is much more powerful than conscious thought (because it is set up to ensure survival), and it operates separately from conscious thought.

This is why I could think all the self-sabotaging thoughts in the world, but still walk away from sugar.

 

Retraining my brain's reward centre is what turned my sugar addiction on its head and allowed me to reclaim my life.

 

In 2013 I trained in eating psychology, and now I help others liberate themselves from their eating hell.

I wanted to give up sugar because of my lack of energy and my weight - it just made me feel bad (and guilty and ashamed). I had an all or nothing approach. Chocolate was my comfort - to deal with any situation I found myself in. Temptation was often too great to resist.

Since doing this programme, I have stopped giving my power away to sugar. I particularly loved the motivational videos. I do have the odd piece of chocolate, but I can leave most of a box whereas before I would have eaten the lot. I decided to make my easter egg a tiny cream egg instead of the usual big one I used to have – and ended up not even having that - amazing!

I also have lots more energy now and my diet is much healthier. And because I'm eating healthier, so is my family.

JA
Northern Ireland

Sugar Hijacks Your Brain's Reward Centre. Satisfy That Reward Centre, And You Are Free For Life

Most people think you need masses of willpower to give up sugar. The truth is that sugar hijacks the brain’s natural reward system, which is far more powerful than your good intentions. If you can summon just 5 minutes of willpower and find other healthy, natural ways ways to satisfy this reward system (which it was designed to respond to in the first place), you can give up forever.


The 3 and a Half Sugar Myths That Are Keeping You Hooked

Here are the 3 and a half Sugar Myths that have been keeping you from freedom from sugar:

 

Myth #1: Eliminate Pleasure

Extreme elimination plans (either created by an eminent doctor or your own DIY version) require the discipline of a monk also eliminate pleasure.  Your brain, which is wired by evolution to seek pleasure and avoid pain, will not put up with this nonsense.

There is another reason that neither the quick fix sugar-by-any-other-name scams or the extreme elimination programmes work: They are trying to use an external solution (a recipe book) for what is a fundamentally internal problem: your behaviour around sugar.

 

Myth #2: If It Sounds Natural, It's OK

The ‘have your cake and eat it’ quick fix programmes fail because they rely on substitutes like maple syrup and honey that are as bad or worse than refined sugar, because of the amount of damaging fructose these ‘health foods’ contain.  I get so angry at the celebs and marketers who have made millions off the back of the general confusion surrounding nutrition, but especially sugar. RESULT: The lies the you’ve been told about how you have given up sugar start to wear a bit thin when you see no change in your weight, energy levels, mood swings and focus. It’s like The Emperor’s New Clothes, except the only pounds you lose are from your bank account.

 

Myth #3: Recipes Are All You Need

Both the eminent doctors and the peddlars of maple syrup recipe books are completely reliant on the food doing all the work for you. And there is no doubt that healthy, mood-balancing replacements that avoid the sugar rollercoaster are important - but they are NOT the whole story.

You know that your sugar addiction is also an mental and behavioural issue.

And until the day that the contents of the dessert aisle are able to leap off the shelves, ambush you and stuff themselves down your throat, getting off sugar requires new thinking, a new way to manage trigger emotions and behavioural change.

 

 

Myth #4: Sugar Is Evil

When is the last time you ever saw a bag of sugar attack anyone? A pack of biscuits wielding a knife? Public policymakers may need to battle food industry giants to reduce junk food advertising, but waging an individual war on your own love of sugar is a backdoor way to give your power away to what is, after all, an inanimate substance. The trouble with labelling any foodstuff  as bad is that if you give in to temptation and eat it (as you will have done, because you just didn't understand your brain's reward system), you then label yourself as bad. Has this ever been empowering for you? Has this this ever given you the confidence to stand up to your cravings?

Don’t feel bad about having fallen for this myth because it is about as acceptable as the idea of a flat earth used to be.

 

And finally, here is the half-myth:

You need willpower to give up

A long time ago before I gave up sugar, I asked a gym rat with a perfect six pack: “How do you do it? Get yourself to the gym so often?”

He just shrugged, and mumbled “Dunno…you just go, don’t you?”

If I had asked him where his seemingly inexhaustible supplies of willpower came from, he would not have been able to explain.

It wasn’t willpower that made his fitness routine a no-brainer – it was neuroscience. Specifically a ridiculously simple inbuilt ability we are all born with. He clearly didn’t understand it, but he didn’t need to.

And neither do you.

All you need to grasp right now is that while you DO need willpower to give up sugar, you do not need a massive injection that keeps you on a motivational high for the rest of your life.

You see, virtually everyone misunderstands the fundamental nature of willpower: that it is a temporary but renewable resource.

Instead of change being down to being in a constant state of 100% willpower, change is down to using repeated short bursts of sticking to your goals – for very short periods.

This is 5 Minute Willpower.


In my life, my health, appearance, bank balance and self esteem have all been negatively affected by my chaotic relationship with chocolate. It has historically been a way to make myself feel cared for.  I have tried various approaches before, which worked for me, but only temporarily.

I think the programme is excellent and I do feel more confident. The Cravings Busters are great, particularly the graffitti one and how you use rewards - and that there are lots of Cravings Busters to choose from. It feels like having a tool kit, and the fact that you have put real thought and imagination into them shines through.

Seeing this as a quest gave me permission to see the changes I'm making as something important, valuable and worth sticking to.

Thank you for the imagination, kindness and intelligence you bring to this issue - your approach is the most helpful I've ever found.

Anna
UK

Here’s The Truth: You don’t need to depend on fake substitutes that are actually as harmful as sugar or miserable, pleasure-free regimes that only a robot would accept.

Because we are all hardwired to seek pleasure, any programme that claims to help you get off sugar MUST honour this. So the challenge is to avoid (A) programmes that rely on substitutes that are either holier-than-thou and taste like cardboard – because the food rebel in you just will not put up with this level of deprivation, while (B) steering clear of unhealthy ingredients like agave nectar and maple syrup that are as bad or worse than refined sugar.

 

This is what I have created in Freedom from Sugar: The 14 Day Kickstarter, using a combination of ‘good enough’ fruit-based replacements that have anti-craving properties.

 

But more importantly, I get you to change both your behaviour around sugar and your thinking to turn this struggle into an adventure, through small lifestyle changes and motivational mindshifts such as 5 Minute Willpower that work for even the most dyed-in-the-wool sugar addicts.


Freedom From Sugar: The 14 Day Kickstarter:

The 2 Options

You Can Do The Online Programme Alone

Best if you already have support or do not need it

Online Programme + One-To-One Coaching

Best if you have often given up on your health goals in the past, and do not already have anyone who understands your struggles with food to support you


What Is In The Online Programme?

Part #1: The Prep Phase

Failing to plan is preparing to fail, as they say - and they are right. 

 

 Bruce Springsteen, when asked if he got stage nerves before his gigs, said that he consciously turned his nerves into excitement. In this first phase, you do the same and psyche yourself up in a positive way for the two weeks.

 

I suggest you take at least 4 days for the prep phase.

 

Why not get going straightaway? This part is so vital because just starting spontaneously will leave you wide open to self-sabotage.

In the prep phase:

 

*You will define exactly what you are giving up for the 14 days

 Most people do not eliminate all sugar, just the sugary foodstuffs or single thing they crave the most. The idea is that you gain confidence by first lasering in on the things that trigger the most out of control behaviour. Then you can target more foodstuffs in a few weeks, but feeling more empowered than you have ever felt before.

 

*Superpower Replacements

Your sugar addiction is hijacking a deeply ingrained, hardwired nutritional need that we have all inherited from our cavedwelling ancestors. Using processed sugar to satisfy that need is akin to giving a gambling addict a free night at the casino to help him pay his debts. The pricetag is just too much: not only obesity and diabetes but mood swings, fatigue, brain fog,and for many women raging, unnecessary PMT.

The solution is to satisfy that need with replacements (clue: none of these relies on ‘have a piece of fruit’) that satisfy that nutritional need but not only have no pricetag, but they actually level out mood swings, increase focus, reduce fatigue and can drastically reduce PMT. This is the equivalent of giving the gambler a budget and coach who checks in on him every day to keep him on track.

These are Superpower Replacements

I will give you 9 sugarholic-proof replacements that are indispensable in the early days when your hand WILL need something sweet to reach for.

When I give talks, I pass round snacks challenging the audience to identify which has processed sugar. At least 50% always identify point to one particular snack that I have named I Can't Believe It's Not Chocolate - because it's not. Don't you want to see if you can fool your friends and kids?

 

*The choice you don't know you have

This is a fascinating exercise which will sharpen your motivation in just a few minutes.

 

*Learn key points for success

How you can draw inspiration from Nelson Mandela and the basic principle underlying the whole course: The Pauly Principle.


Part #2: Cravings Busters

When you have completed the prep phase, it's time to begin. The day before your start date follow the link to The Cravings Busters section. Here you will find 8 practical strategies you can use to walk away from any addictive food – however compulsive you feel.


Part #3: Ramp Up Your Motivation

The next day - your first day of freedom - you will start getting the daily Motivational Mindshifts. In video, audio & written form, these mental and emotional boosters that take this experience from just another sugar detox to a powerful way to reclaim your life from food. They will give you that daily kickstarter to really be true to who you really are.

 

We are very good at reframing our past: it is easy to see – in hindsight - the value of that crappy first job, or selfish boyfriend or cheating girlfriend 10 years later – and the various blessings in disguise they offered. What we all need to do a lot more of is reframing the present, to pivot from passive victim of the evil sugar to imperfect adventurer of our own lives. This is challenging and liberating work that goes beyond your food issues and frees you to reclaim your whole life.

Here's what the Mindshifts will do for you:

  • How to get a shot of pure motivation via a simple calculation (no maths ability required)
  • Learn the logic of inner resistance - and how to disrupt it
  • Understand why willpower failure is NOT your fault, and what to do about it
  • The Double Dare. An anti-commitment mindtrick that makes standing up to your self-sabotage actually FUN
  • Rethink the 'addict' label using a resource from your living room
  • The reframing of failure that changed everything for one course participant
  • What every toddler knows about change that most adults have forgotten
  • Discover the choice you don't know you have about your sugar habit

Harriet broke down the process of tackling my sugar addiction so I could do it in an effortless way, a day at a time. Her replacements made all the difference. I haven’t given it up completely, but cutting down on it has changed my life. It released a tidal wave of creativity and potential. I’ve left the financial hell I’d created and even manifested my own car. I have a better social life nowadays.

Alison Rowanna
Shropshire, UK

What Will You Get Out Of This Programme?

  • Understand how to stop self-sabotage before it even gets started
  • How to bypass willpower using simple neuroscience
  • Fruit-based replacement recipes that fool even the most die-hard chocoholics and contain mood-balancing ingredients that reverse cravings
  • Practical ways to get you to walk past the dessert aisle – however compulsive you feel
  • 5 minute daily motivational videos and audios that turn this challenge into an opportunity to empower yourself – and even become a role model for your children
  • How to connect to your core values and override not only your compulsion, but your guilt
  • The principle that transforms giving up sugar from lifelong struggle to temporary effort that leads to walking away from sugar effortlessly

Sugar used to dull my senses, sap my energy and muddle my thinking. I would go into a trance around sweets – it was like a Pavlovian response. While working with Harriet, I would feel my heart race seeing sweets, but I was able to walk away. The Cravings Busters were really useful. I have not only successfully stayed off them for 6 weeks now, but I feel ready to tackle the next thing. Really empowering.

MB
Birmingham, UK

Investment

Online Only Programme

All materials, including Prep exercises, Cravings Busters, Replacement recipes and daily motivational Mindshifts

Online plus One-to-One Coaching

Everything in the Online programme

PLUS

3 x 30 minute calls with Harriet at the beginning, middle and end of your 14 days. Before the first call, I will send you a questionnaire which will help identify potential areas for extra support. In this way, the course becomes more tailored to your needs.

 

Daily check ins (Monday - Friday) during the 2 weeks, plus your prep phase - up to a maximum of 3 weeks. I message or email you every day to check in on how you are doing. For some people, this will be the difference between giving into, and moving past their resistance.

 

 

£35

£150









Online Programme + Coaching Add On Participant

Hi Harriet,

I’ve been planning to email you for some days to thank you for the ongoing support you provide in a very meaningful way through your FFS (Freedom From Sugar) programme, podcast and blog. I’m eight days into my second round of your 14 day FFS programme and, almost to my surprise, I’ve not yet had any serious difficulty in refusing any of the foods I committed to stop eating during FFS and I’m finding the whole process very empowering and rewarding.

I was a little apprehensive going into round 2 as we’ve been travelling for the past 6 days so irregular meal patterns, ever-present sugary junk food, holiday mindset and other challenges have been thrown into the mix.

Happily, the tools that worked so well during the first two weeks of FFS have made Round 2 much more manageable than I’d expected and I’m feeling much clearer and calmer mentally and physically with each passing week.

As we discussed, I’ve felt out of control around sugar for most of my life and have spent a lot of emotional energy over the years trying and failing to change that.

The principles of your approach make perfect sense to me and I really love the way that the mind shifts connect me with my own creativity, strategic thinking and playfulness. The replacements have also been an unexpected help, as they’ve taken away that sense of “all or nothing” that I’ve felt during many of my previous attempts to manage my sugar compulsion. I’ll keep you posted as I continue with the programme and if I have any specific questions or suggestions. In the meantime, thanks again for the fantastic work you do – you’ve helped me enormously already.

Online Programme + Coaching Add On Participant Australia

Harriet – I just wanted to say thank you for all of the support and helping me on my way to quitting sugar! I love the fact that the replacements feel like an actual treat.

This course has helped me learn to eat to be healthy and not even think about weight loss - having a focus on positive body image rather than a focus on trying to change the body.

Monica Stone
Burton Upon Trent, UK

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